Instead of just identifying the problem, your 404 page needs to offer a solution.
In the default WordPress Kubrick theme the 404 page (example) is probably one of the ugliest pages you’ve ever seen, and chances are yours is not any better. Today is the time to end that. This post will provide you with everything you need to make your “404 – File not found” page a starting point instead of a dead end street.
The goal of a good 404 page is simple: to make sure visitors landing on it continue browsing your site, and find the content they came for. Let’s get going.
Get into your visitors mindset
Get into the mindset of the person that just got to a 404 page on your site. They were expecting something else, if not, they wouldn’t have gone there. So there’s a couple of things you should absolutely not do:
First of all, considering they’ve probably clicked a link somewhere to get to that 404 page, whose fault is it that they’re getting a 404? Theirs? No. Yours? It very well might be, so you’d better apologize.
Second, make sure the styling of your 404 page fits in with the rest of your site. Sometimes designers go overboard with their 404 pages, and make them look like, for instance, a Windows blue screen. This can have the very undesired effect of people leaving immediately.
Third, if you are going to make jokes, like that Windows blue screen, make sure it’s a joke everyone gets. Especially when you’re blogging in English, you might end up with a lot of readers for whom English is their second or third language. Your puns, though well intended, might be going nowhere because their mastery of the language isn’t sufficient. Because of that they might leave… Is that worth it?
Let’s make a killer 404 page
via Practical Guide to 404 Error Pages: What WordPress is Missing – Yoast – Tweaking Websites.
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